Most people understand demographic and geographic data. Some people understand how to apply them to their business planning and marketing. However, few people understand psychographics. Even fewer people know how to use psychographics or why it's important to understand it. If you truly want magnetic marketing, it is imperative that you get to know the psychographics of your ideal client.
What is psychographics? It is the human side of demographics. It looks at consumers attitude, values, interest, lifestyle, aspiration and behavior. Simply put, it helps you understand your customers ‘Why.’ Here are five reasons every company should strive to understand their customers' psychographics.
1. Magnetic Marketing Message:
Understanding your customer’s psychographics will help you build a clear marketing message. Even better, this information allows you to make your message magnetic.
2. Stay Connected:
The best way to stay connected to your customers is to focus on their wants and needs. It is also a way to motivate your customers to take action.
Ensures that your values are in line with your customers. People are more likely to purchase when there is a value match.
4. Meet Customers Where They Are:
Knowing what interest your customers allows you to connect with them easily. It will benefit you to advertise, promote, and sell your product or service at your customer's points of interest.
5. How You Serve Your Customers:
Does your product or service fit their lifestyle? Your product/service must fill a need or desire that they feel will improve their life.
Understanding your customers wants needs, interest and challenges help you connect and communicate with them clearly. Most important, it helps you stay focused on what's important to you (and that is your customer).
Do you need help developing your story and marketing message? Contact Madelon Wallace, she will help you transform your ideas and company into an even more thriving business in any economy.
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