Just like you, your business has a story. Historically stories were told to engage, educate, preserve culture and instill values. Storytelling is the most powerful way to communicate. The key people to share your story with are your customers and your team. Doing so will increase customer and team engagement, deepen your customers bond based on shared values, instill company values in your team, and preserve your company culture. This article focuses on the effect of sharing your story with your customers.
It is essential to share the good, the bad and the ugly of your story. This may make you feel vulnerable. Exposing your vulnerability, proves you are human. Further, it makes you more relatable and translates into authenticity. Here is why authenticity is important, it transforms customers into your brand champions. Every time they share their love for your brand, it deepens their loyalty.
2. Deeper Connection
Consumers want to connect with their favorite brands in a deeper and more meaningful way. The starting point for them is to understand why a brand exists and how it came to be. The more they know about a brand’s culture and values that fit their lifestyle, the better. People enjoy experiencing their favorite brands in new and non-traditional ways. An optimal way to expand your customer's experience with your brand is licensing. Licensing is also a significant growth opportunity that is highly profitable.
People love, understand and retain stories. A powerful story will help you stand out from competitors, it is your why and it makes your business unique. It is an easy way to connect your brand with others who share your beliefs. Would you like to build a strong bond of loyalty and trust? Share your company's story! You will be surprised by the positive impact it will have on your customers as well as your business. Authenticity promotes a deeper bond that drives growth, licensing is a way to make growth more profitable.
Need help developing your brand message? Contact Madelon Wallace, she will help you develop a powerful message that will transform your company into an even more thriving business in any economy.
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